Real-world case studies
Practice with real decisions made by real companies. Pick a case, read the story, then test yourself.
Management case studies (50)
NikeJust Do ItAppleiPhone LaunchNetflixDVD to Streaming PivotAmazonPrime Loyalty ProgramStarbucksGlobal Third Place StrategyTeslaDirect Sales ModelAirbnbTrust-Based MarketplaceZaraFast Fashion RevolutionRed BullCreating the Energy CategoryIKEAFlat Pack Furniture ModelGoogleAdWords LaunchMcDonald'sFranchise ExpansionSamsungGalaxy vs iPhone WarCoca-ColaNew Coke Disaster & RecoveryUberDisrupting Taxi IndustrySpotifyFreemium Music ModelAmulCooperative Dairy RevolutionFlipkartBig Billion Day SaleReliance JioZero-Price Market DisruptionZomatoFrom Directory to DeliveryPaytmDemonetisation OpportunitySwiggyHyperlocal Food DeliveryZepto10-Minute Grocery DeliveryCREDPremium Brand Without RevenueDream11Fantasy Sports LegalisationNykaaBeauty D2C UnicornboAtAffordable Audio for YouthZerodhaDiscount Broking RevolutionMeeshoSocial Commerce for BharatPhonePeUPI Super App StrategyMamaearthToxin-Free Baby BrandLegoNear Bankruptcy to RevivalDoveReal Beauty CampaignXiaomiFan-Driven Launch StrategyAlibabaSingles Day CreationTikTokAlgorithm-Driven Global ExpansionBYDEV Market DominationBMWUltimate Driving MachineAdidasYeezy CollaborationPorscheSUV Without Diluting BrandLVMHLuxury Portfolio StrategyHermesScarcity as Luxury StrategyDecathlonAffordable Sports for AllIKEAFlat Pack Furniture ModelSpotifyWrapped Annual CampaignSony PlayStationPS1 Market EntryNintendoWii — Gaming for EveryoneSamsungGalaxy S Series LaunchHyundaiAmerica's Best WarrantyBurberryLuxury Digital Transformation
Technology case studies (30)
NetflixChaos Engineering — Breaking Things on PurposeWhatsApp100 Billion Messages a Day with 50 EngineersAmazonThe API Mandate — How AWS Was BornFacebookThe 6-Hour Outage — How DNS Took Down EverythingUberSurge Pricing Algorithm — Economics Meets EngineeringGitHubCopilot — From Research to 1 Million DevelopersKnight Capital$440 Million Lost in 45 Minutes — The Costliest Bug in HistoryStripe7 Lines of Code — Building Developer-First PaymentsCrowdstrike8.5 Million Windows Machines Crashed by One UpdateGoogleMapReduce — The Algorithm That Powered the InternetDiscordFrom 0 to 100 Million Users — The Architecture EvolutionFigmaBuilding Collaborative Design in the BrowserTherac-25The Radiation Machine That Killed People Due to a Software BugNotionRebuilding the Editor from Scratch — The Big RewriteZomatoBuilding India's Hyperlocal Delivery InfrastructureLog4ShellThe Vulnerability That Broke the InternetRazorpayBuilding India's Payment Infrastructure from ScratchTwitterThe Fail Whale — Scaling from 0 to 500M Tweets/DayZerodhaBuilding a Stock Broker with 10x Less CostChatGPT0 to 100 Million Users in 60 DaysSpotifyBuilding Music Recommendations at ScaleAirbnbSearch Ranking — Balancing Hosts and GuestsPayPalReal-Time Fraud Detection at Massive ScaleAirbnbMigrating to Service-Oriented ArchitectureSlackThe 5-Hour Global OutageInstagramScaling Photo Storage to Billions of ImagesLinkedInBuilding Kafka — Real-Time Data PipelinesEtsyContinuous Deployment — Shipping Code 50 Times a DayRobinhoodThe GameStop Trading Halt ControversyAmazon Web ServicesThe 2017 S3 Outage That Broke the Internet