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ManagementCompetitive StrategyAutomotiveAdvanced2020
BYD: EV Market Domination
The challenge
In 2016, Indian telecom operator Airtel charged ₹250 per GB of mobile data. Only 25% of Indians had smartphones. The government had a Digital India vision but infrastructure and pricing kept hundreds of millions offline. No single company could afford to build 4G nationally alone — except Reliance.
The strategy
Paytm's Vijay Shekhar Sharma recognized that demonetization in November 2016 — when ₹500 and ₹1000 notes were withdrawn overnight — would force hundreds of millions of Indians to digital payments within days. He prepared years in advance for this moment.
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Try the full case free →Key lessons (preview)
- Prepare years in advance for external disruptions you can predict but not control.
- Crisis moments compress adoption curves — being ready is everything.
- Simple technology (QR codes) can solve complex problems in emerging markets better than sophisticated solutions.